Staying consistent with video is a real challenge. You might film a few clips, share them on social, and feel good about the effort. Then, business picks up, your schedule fills out, and video quickly drops off the radar. It becomes one of those important but not urgent tasks. No one is demanding another video, so none get created.
The key is having a system. A good workflow takes the pressure off by removing decisions and delays. It creates a repeatable structure that helps you stay consistent, even when you’re busy.
Here is the step-by-step process we recommend. It makes content creation less stressful, more efficient, and a whole lot more sustainable.
- Choose Your Topics – Create a list of a dozen topics you’d like to cover over the next six months. Creating them in advance helps take the guesswork out of your recording sessions. Think about the questions your clients ask. What confuses them? What do they need to understand better? These are great starting points for short, educational clips.
- Script Your Videos – This not only sharpens your points, it makes compliance a breeze. Aim for one to two minutes per video, which usually means around 150 to 300 words. Your goal is to sound natural and helpful, not formal or robotic. Use short sentences and everyday language. Your tone should feel like you’re speaking directly to a client.
- Load Your Teleprompter – When you can simply read a message, you’ll record more frequently. No need for memorization. To sound natural while reading, practice a few times before you hit record.
- Record in Batches – You have your scripts. Your camera or phone is set up. Your lighting is in place. Take advantage of that momentum and knock out several clips in one sitting. Try to record at least two videos per session. If you are feeling confident, go for three or four.
- Edit Your Videos – Trim the beginning and end, remove any big stumbles, and add some graphics and music as your skills allow. Remember, you can improve this with outsourcing. A small investment can save you hours of frustration and dramatically improve your quality.
- Distribute Widely – Video is incredibly versatile. You can upload clips to YouTube, embed them on your website, and include them in your client newsletters. You can also share them across all your social media platforms.
Video only works if you stick with it. By following a consistent, repeatable workflow, you can overcome the common obstacles that derail video efforts. You will have a steady stream of content, a stronger digital presence, and a clear advantage over competitors who start and stop.
