The days of canned, boilerplate email newsletters are coming to an end. Our program is designed to both educate your clients and prospects and help them to get you know you personally. You’ll have a newsletter your clients actually want to read.
Here’s what’s included:
Custom Template Design
Two New Articles a Month
$299.00 USD / month and a $1,999.00 USD sign-up fee
Process and Procedures
We request Newsletter Assets at the start of each month. This includes:
Your answer to our monthly prompt (helps us craft your personalized lead-in)
Any articles and videos you’ve created that you’d like us to include
Something you’d like to spotlight (upcoming webinar, work anniversary, etc.)
We work a month in advance to provide adequate time for construction and approvals.
Ex: Assets requested at the beginning of January go into the February newsletter.
We onboard clients at the beginning of each month.
Ex: If you sign up on Feb 18th, you would officially begin service March 1st.
The first full month is spent designing your newsletter template.
We send a newsletter with the prompt during the first week of each month. For example, we send February prompts the first week of January.
We give you 10 days to provide the answer to your prompts. At 10 days, we will send a reminder to complete the prompt ASAP.
We use a webform to make your Asset submissions as easy as possible.
After receiving the test template of your newsletter, you have 7 days to submit revisions.
You get one round of revisions to your newsletter each month.
You are giving one “exception” for submitting late assets.
After this exception, late assets will be saved for a future newsletter.
If we are missing any Assets, we proceed with the assets we do have.
At minimum, this would include the two Oechsli articles we provide you.
Weeks 2 & 3
These weeks are reserved solely for newsletter design and copywriting.
Once it’s ready, we send it to you for approval.
You send us any final edits and we prepare the final version.
We then schedule your email to go out the first Tuesday of the following month.