We’ve worked closely with thousands of Edward Jones financial advisors over the years. We’ve been fortunate enough to present at some of your firm’s major conferences, MPC, FA Leaders, Druckers, and numerous others. Lately, we’ve been helping Edward Jones advisors on the social media side of things. We’ve been providing advice and designing social content for a myriad of Edward Jones advisors. In fact, we even launched a social content program to support Edward Jones advisors on this journey.
To help in your content creation journey, we’ve compiled 20 questions to ask yourself as well as some design examples from our social content program. Hopefully, these will help you spark some creativity, add some value, and entertain your network with high-quality content.
- What are the attributes of a great financial advisor?
- What are some common questions you get asked by prospects? Clients?
- What’s a common myth about working with advisors you could debunk?
- What’s a starting statistic you could bring attention to?
- Can you highlight one of your BOAs?
- What’s a seasonal or timely concept you can relate back to finances?
- What is a simple “rule of thumb” you could teach your audience?
- What should your ideal prospect be asking you but is NOT asking yet?
- What advice would you offer someone looking to hire an advisor?
- What is your prospect most afraid of?
- What makes Edward Jones financial advisors different?
- What’s it like to have a meeting with you?
- What’s a simple analogy that describes what it’s like to work with you?
- What are the most common scenarios where clients would benefit from meeting with you?
- What do you believe is the most important thing that advisors can do for their clients?
- What’s a financial concern you could highlight?
- Is there a client charity or business you could call attention to?
- What’s a popular guide or whitepaper you could highlight?
- How can you get your prospects to engage with you more?
- What’s a financial topic your clients often overlook?
This is just a starting point. The truth is, there are infinite content ideas, but hopefully the above gets your creative wheels turning. Having great content is becoming increasingly important in this crowded digital fight for attention. Invest the assets and time to get it right; you won’t regret it.
Bonus Tip: Take a look at Oechsli’s content solution for Edward Jones financial advisors. Every month we provide you with fresh content and copy that drives serious engagement.
