We manage Google Ads for financial advisors.

Financial advisors who want to reach a large, targeted audience and measure the return on their advertising investments should consider using Google Ads. Google Ads offers many benefits, including:

• Expanded Reach: Reach potential clients who are searching for financial advice through Google’s extensive network.
• Measurable Results: Track the success of your campaigns and see the return on your investment.
• Efficient Advertising: Save money compared to traditional advertising methods while still reaching your target audience effectively.

Yes, it is recommended for financial advisors to have a Google Business Profile. This profile provides valuable information about your business to potential clients and helps increase your online visibility. By verifying your business information on Google, you can ensure that your business is accurately represented online and improve your chances of appearing in local search results. With the support of our team, you can quickly and easily set up a Google Business Profile and take advantage of all the benefits it has to offer.

Google Ads and SEO work are two distinct but complementary digital marketing strategies. Google Ads involves paying for advertising space on Google search results pages and other websites to drive traffic to your site, while SEO (Search Engine Optimization) involves optimizing your website and its content to rank higher in organic search results.

It is important to use both Google Ads and SEO work in tandem because they work together to provide a well-rounded digital marketing strategy. While Google Ads can drive immediate traffic to your site, SEO takes longer to show results but helps you maintain a strong online presence over time. By using both strategies, you can ensure that you reach potential clients through both paid and organic search results and maximize your chances of being found online.

This is determined by various factors, including your target audience, budget, and desired results. It’s difficult to give a specific amount as the minimum ad spend can vary greatly based on these variables. However your certified Google Ads Specialist can work with you to determine a budget that is appropriate for your needs and goals, and provide ongoing monitoring and optimization to ensure you are getting the best results possible.

As a financial advisor, you can choose between two advertising options on Google: Google Search Network and Google Local Services Ads. The objective with these two are the same; to appear on Google when someone searches for something like “financial advisor (city name)” or “financial advisor near me.”

Google Search Network displays text-based ads at the top of a Google search. You’ve likely seen these types of ads plenty of times. They’ve been around a long time (for a reason) and appear at the top of nearly every Google search you conduct.  

Local Services Ads also appear at the top of the search results, but are formatted differently. They typically showcase three professionals along with their headshots. It’s eye-catching and offers some credibility as Google enforces some verification and background checks to be included.

The choice between Google Search Network and Google Local Services Ads will depend on your business goals and target audience. If you are a local financial advisor looking to reach clients in your area, Local Services Ads may be the better option. If you have a broader target audience and are looking to drive traffic to your website, Search Network may be a better fit.

Utilizing Google Search Network as a financial advisor can help you reach a broad audience cost-effectively. With search advertising, you can target potential clients searching for financial advice or services related to your area of expertise.

As a financial advisor, Google Local Services Ads provide a targeted form of advertising, appearing at the top of the search results page. This type of advertising is ideal for reaching local clients in your area and building trust through the verification and background check services offered.

The choice between Google Search Network and Google Local Services Ads will depend on your business goals and target audience. If you are a local financial advisor looking to reach clients in your area, Local Services Ads may be the better option. If you have a broader target audience and are looking to drive traffic to your website, Search Network may be a better fit.

Yes, you can switch between the two ad networks as needed, although it is recommended to choose one network per month for efficiency.

As the financial advisor, it’s important for you to be directly involved in the screening and verification process to ensure that the information being displayed accurately represents your business. Our team will provide support and guidance, but ultimately it is your responsibility to complete the process in a timely manner.