Picture this. You’re in a dazzling office space in midtown Manhattan. You’re on set with the latest video technology, ideal lighting, and a highly trained film crew. It’s a perfect opportunity to capture a video that showcases your team’s process and differentiators. There’s only one problem. You’re a little nervous.
We just finished a high-end video shoot in NYC. The advisors were super talented, top producers at a prestigious firm, but there was a little bit of nervousness we needed to work through. This is pretty typical. If you’re not used to being on camera, it’s common to tighten up.
In our role as videographers, it’s not only our job to capture the footage – we’re also needed to coax the advisors into putting their best foot forward on film. In today’s article, I’ll share with you 5 tips, drills, and exercises we use to help advisors loosen up on film days. Enjoy!
- Warm-Up Your Face
Just as athletes warm up before a game, you should warm up before recording. Make exaggerated expressions with your face – smile widely, frown, raise your eyebrows, and then relax. This can help reduce tension and make you appear more natural on camera.
- Use The “Happy Memory” Drill
Think of a happy memory before you start recording. This can naturally bring a smile to your face and make you appear more endearing. Remember, a genuine smile can make a world of difference in how viewers perceive you.
- The “Mirror” Exercise
Stand in front of a mirror and practice your script or talking points. Pay attention to your facial expressions and body language. Are you standing too stiffly? Do you need to remember to smile? This gives you immediate feedback and helps you make adjustments.
- Use the Hot Drink Method
When you’re nervous, the blood goes away from your extremities and to your most vital organs. That’s why your hands get cold and clammy. You can trick your body into normalizing by holding something warm in your hands. Hold a hot cup of coffee with both hands. It’s weird, but it works.
- Empower Your Director
Whether you’re recording with a film crew or just a colleague in the office, empower them to critique your delivery. It’s hard sometimes to spot your own shortcomings, but others will see them clearly. A few comments like “let’s do that again with more energy” go a long way.
Loosening up on camera might seem challenging at first, but with practice and the right techniques, you can improve your on-camera presence. Remember, the goal is to connect with your clients and prospects genuinely. By appearing relaxed, confident, and authentic, you’ll be better positioned to achieve this. So, embrace the camera, practice regularly, and watch your on-screen charisma soar!
