The pivot to video conferencing and recorded video content demands attention to detail, not just in the information shared, but in how it is presented. Arguably, the most misunderstood aspect of video production is lighting. The right lighting can elevate the professionalism of your videos, while the wrong lighting can crush your credibility. This is true whether you’re doing a video call or recording a video for your website and social channels.
Best Practices for Flattering Lighting
In collaboration with our growing video team, I’ve compiled a list of lighting principles that should guide your equipment selection, setup, and usage. Don’t be afraid to experiment!
- Broader Light Is Better: Soft, broad lighting is universally flattering and helps to minimize harsh shadows. You’d be surprised at the size of the lights and diffusion equipment used on professional sets. You can emulate this in your office, but within reason, since you need to accommodate clients as well.
- Beware of Windows: Natural light can be a friend or foe. A big window behind you can cause backlighting, making you appear dark against an overexposed backdrop (think witness protection). Utilize windows to your advantage by facing them, ensuring you’re lit evenly from the front. Or use enough lighting on your face to mitigate their impact.
- Diffuse Your Light: Harsh, direct lighting can create unflattering shadows. Using diffusers like scrims or softboxes on your light sources can help soften the light for a more flattering appearance.
- Avoid Mixed Lighting: Using light sources with different temperatures (e.g., mixing natural daylight with warm indoor bulbs) can lead to odd color casts in your video. Aim for a consistent light temperature to keep your video looking natural and professional.
Lighting Solutions for Every Budget
Whether you’re just starting or looking to enhance your video production setup, there’s a lighting solution for every budget:
- Clip-on Monitor Lights: Budget-friendly and straightforward, these lights attach to your monitor, providing direct light to brighten your face for better visibility.
- Ring Lights: Offering more uniform lighting, ring lights soften shadows and add a professional sparkle to your eyes. They’re an affordable step up towards professional-looking video quality.
- LED Panels: Adjustable in brightness and temperature, LED panels give you control over your lighting setup, ensuring you can achieve broad, soft light for a more natural look.
- Large Softboxes: For those aiming for the highest quality video presence, large softboxes are the gold standard. These large light sources offer the softest, most flattering light, closely mimicking the quality of natural light and elevating your video content to professional production levels.
Buying the right lighting has more impact than buying a fancier camera. Apply these best practices and find a lighting setup that suits your budget and needs. Ensure your videos not only convey your expertise but also reflect the professionalism and care you bring to your clients.
