Webinar Series – Next Level Digital Marketing
The opportunities to grow through digital marketing are getting stronger by the year. This goes beyond lead generation, even though more and more investors are directly searching for advisors online. Demand generation is the bigger play. One post at a time, you’re showcasing to ideal prospects that you’re talented, likeable, and trustworthy. In doing so, you’re top-of-mind when a financial need arises. In this series, we offer a roadmap for RIAs to build and maintain an elite digital presence, from branding to content creation to digital advertising.
$900.00 USD
Session 1: Engage Through Social Content (2/27 at 12pm ET)
- Develop content that’s built for impact and engagement
- Understand the algorithms that determine your reach
- Leverage your family, pets, and team for deeper connections
Session 2: Create an Effective Video Strategy (3/13 at 12pm ET)
- Plan and execute a compelling short-form video series
- Leverage the right background and equipment to look your best on film
- Distribute your videos to maximize views within your target market
Session 3: Advertise the Right Way Digitally (3/27 at 12pm ET)
- Engage ad platforms that can target your ideal client
- Recreate proven ads from other advisors
- Buy your way onto page one on Google
Session 4: Develop a Website that Converts (4/17 at 12pm ET)
- Equip your website to help people learn from you and about you
- Add recurring content with SEO intent
- Incorporate the right tags for warm selling on other networks
Session 5: Establish a Newsletter Worth Reading (4/24 at 12pm ET)
- Offer personal perspectives to increase your open rates
- Provide updates on your team and your clients
- Incorporate content that clients want to share
Session 6: Plan and Track Your Digital Efforts (5/1 at 12pm ET)
- Establish routines and processes to keep your team on track
- Create dashboards for simple progress monitoring
- Gather feedback on what’s working and what’s not
Please Note:
- Webinar information will be sent prior to the first session
- Recordings will be made available after each session
- Sessions will be interactive, so be prepared to participate
